4 Reasons Why Leaving Company Online Reviews Are Essential To Their Business
When choosing a restaurant to eat at, a business to use, or buying a product, one of the first things most people do is browse the internet for customer reviews. If a customer has either a pleasant experience or the opposite, one of the first things they will do is leave a review on either Google, Yelp, Facebook, or the company’s website. Although some of the reviews are incentivized, a lot of them are genuine and give helpful feedback to a potential customer’s decision. Let’s take a look at 4 reasons why consumer online reviews are essential for companies.
- They help a company become more visible to consumers
Many consumers use search engines such as Google, Yelp and Facebook when deciding what company, brand or product they should buy. These websites have unique algorithms and having customer reviews come in can boost the company’s website to the top of the list when searching specific keywords such as: “Best restoration companies near me”.
- Proof drives consumer’s decisions
Most people are more likely to choose a company to work with if there is social proof that other people were happy with the services that company provided for them. For example: If you recently had a water leak in your basement and you need to get professionals there as soon as possible, you would much rather choose the company with positive reviews vs. negative. A positive review that may catch the eye of the potential consumer would read something like: “Thank you for helping turn a disaster into a manageable situation. This team was there immediately and completed the work in the most efficient and professional manner.”
- They give you open & public communication to your consumers
Just like companies are hoping for consumer reviews, consumers are also expecting companies to take the time to respond to their reviews, both good and bad. Reviews will give companies the opportunity to be candid and strengthen their positive reviews, and also try to quickly rectify negative ones.
- They make you look more trustworthy
Positive reviews can help a company gain a significant amount of both credibility and trust with potential new consumers. Although some customers with positive experiences will not leave a review, there is a good amount that will take the time to do so, so it’s important to at least ask every customer to do so to help gain more traction to your company.
Please consider taking the time to leave company reviews next time you had a positive or even a negative experience to highlight or help the company improve for their future consumers.
If you are in need of a top rated restoration company, give Paradise Cleaning & Restoration a call at 401-849-6644